Cyber Census 2008

On-Site Research Associates is currently conducting the first ever longitudinal ethnographic study of cyber citizens in the U.S.

The study will put a face on Internet statistics and provide our sponsors with documentary movies specific to their product or service category.

Watch our Cyber Census 2008 Intro movie.

Cyber Census Movies

Cyber Census 2008

IS GOOGLE THE NEW OUTLOOK?

Find out why a new generation may be moving to Google to organize their lives instead of MS Outlook.
Pulse of America 2006

LOSS OF TRUST IN MEDIA

Find out why Americans have almost totally lost trust in traditional media.

Media Bin Content

On-Site generates consumer documentary movies from each study. Our clients and media bin subscribers can mine or search the bins for insights and purchase individual movies for use in internal presentations and team meetings. We are also happy to edit movies when that is needed.

  • Sneak Peek Movies
  • Media Bin Subscription ($500/year):

    You can look at all the public bins generated, which includes documentaries from our Cyber Census 2008 study. For list of all bins available for viewing, click here.

    Call, Search & Edit: As a subscriber, you will be able to contact On-Site at any time to find out if we have what you need and we will deliver it within 24 hours if we have it. Editing of content is available for a fee.

  • Proprietary Client Bins: Comes with sponsorship or ownership of study.
Participant work on laptop in the kitchen.

Cyber Census Shot

Here one of our participants, Briceson in San Antonio, sits in his kitchen on his laptop instead of in his office because this space keeps him interactive with his family. He wishes there was a better way to work in his kitchen area for all his family members. Multiple screens and a wireless keyboard might be a solution.

About On-Site Research

On-Site Research Associates is a full-service qualitative research company that brings an ethnographic focus to each project. On-Site conducts both:

  • Custom Proprietary Research: Methodology is tailored to client needs and content is solely owned by the client.
  • Syndicated Trend Studies: Bi-annual studies that are available for purchase where sponsors own their categories of content.

On-Site has been refining the art and science of Digital Ethnography for 20 years. Our researchers use unobtrusive hand-held cameras which allow them to become embedded into consumer habitats without the distracting presence of a video crew. Many other ethnographic companies go into habitats with a videographer. This results in what we call the “Lights, Camera, Action Phenomenon” where consumers act for the camera. On-Site’s hand-cam technique facilitates rapport development and the recording of authentic consumer reality; the interviewees tend to forget about the camera and let us engage in their lives.