Cyber Census 2009On-Site Research Associates has been conducting the first ever longitudinal ethnographic study of cyber citizens in the U.S. The study will put a face on Internet statistics and provide our sponsors with documentary movies specific to their product or service category.
Custom StudiesOn-Site designs custom ethnographic studies that can be as small as a few interviews for a new business pitch, or as large as 50 observations as part of an ethnographic learning journey. We are known for our ability to capture consumer reality in homes as well as in stores, during the purchase process. We are happy to provide new clients with access to our non-proprietary past work in their category with our search function, or we will conduct a few pro bono interviews to demonstrate our capabilities. Some of the studies we have conducted in the past include the following brands:
Contact us about conducting a quantitative ethnographic study customized to your industry or product. |
Media Bin ContentOn-Site generates consumer documentary movies from each study. Our clients and media bin subscribers can mine or search the bins for insights and purchase individual movies for use in internal presentations and team meetings. We are also happy to edit movies when that is needed. On-Site has been refining the art and science of Digital Ethnography for 20 years. Our researchers use unobtrusive hand-held cameras that allow them to embed into consumer habitats without the distracting presence of a video crew. Many other ethnographic companies go into habitats with a videographer. This results in what we call the “Lights, Camera, Action Phenomenon” where consumers act for the camera. On-Site’s hand-cam technique facilitates rapport development and the recording of authentic consumer reality. The interviewees tend to forget about the camera and let us engage in their reality. Contact Us to schedule a time to talk about how we might help you with your consumer research needs. |
Cyber Census ShotRandy has been in our ethno panel for 3 years. He moved into a new condo a few years ago and had a separate room for his office. In 2008, he moved his office to his living room so he wouldn’t be isolated from his media and the frig. In 2009, we find that he’s rented out his old office and now ALL his computer equipment and media is in his dining room. This behavior is what we call Hiving. About On-Site ResearchOn-Site Research Associates is a full-service qualitative research company that brings an ethnographic focus to each project. On-Site conducts both:
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