Facilitating Creativity

On-Site trained a of team of over 25 people during the Creative Problem Solving Institute’s summer 2004 conference. This movie shows how the team came together, binned their data and presented their initial findings to the conference.

Photos from the CPSI Ethno team effort that show the Ethnovation methodology of using the media bins to bring the consumer voice into the session.

  • Attendees at CPSI watching the lecture.

    Attendees at CPSI watching the lecture.

  • Presenting of bin data at CPSI.

    Presenting of bin data at CPSI.

  • Binning clips.

    Attendees were taught how to bin their clips.

  • CPSI attendees working at binning their video footage.

    CPSI attendees working at binning their video footage.

What is Ethnovation?

Ethnovation: Where innovation strategies encounter consumer documentaries. Including consumer input in your strategy and new product planning process is valuable, but not always possible. On-site delivers qualitative consumer reality when and where you need it.

We have developed a unique system of bringing consumer reality into your meeting room. Our team organizes and cross-references the digital media generated in the course of our ethnographic studies and then purposefully applies that media content to facilitate your innovation sessions and stimulate ideas.

Join the ranks of our clients who have found Ethnovation to be a valued strategic tool.

Clients and media bin subscribers are able to access consumer documentaries on this site. Bring the consumer into any team meeting with On-Site Research Associates.
  • Photo of Harry Thomas; Senior Ethnovation Facilitator
  • Harry Thomas
  • Senior Ethnovation Facilitator

Harry designs Ethnovation sessions to fit your goals and ensure that the information gleaned from the ethnographic study is integrated into your corporate knowledge banks.

These sessions usually start with a multimedia presentation of the study findings tailored to the team work to be conducted. Then, the teams break out and work with the actual media bins from the study to generate new ideas, product innovations, advertising and marketing strategies that are rooted in a deep understanding of consumer reality.

On-Site has teamed with Harry because of his ten-plus years experience with his own company, MarketingHat, and his experience conducting innovation sessions with companies such as Del Monte, T-Mobile, and packaged goods brands like Betty Crocker.