When it's important to have statistically valid consumer research that is visually compelling, On-Site
recommends combining an ethnographic study followed by quantitative survey. We call this hybrid approach Ethnotative™.
Ethnotative studies result in more impactful findings than traditional quantitative studies because:
Questions Are Reality Based
Ethnographic insights are utilized to draft the survey questions so they are reality based and phrased using consumer language.
Compliance Is Increased
We help draft the survey instructions based on an understanding of current consumer behavior. Thus, consumers are more apt to
follow the research protocol for product testing and/or survey completion.
Presentations Generate "Aha…" Moments
Standard quantitative reports consisting of charts and graphs can be dry. Our Ethnotative multimedia reports package statistical
data with consumer movies to add interest and reality to the findings. The result? Presentations that stimulate interest and action.
Ethnotative Specialist
Joe Adler
Quantitative Partner
On-Site has teamed with Joe Adler, of Angel Research Group, to coordinate and design our Ethnotative studies.
Joe has been conducting quantitative studies for over 30 years and brings his expertise to these hybrid studies.
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