On-Site Research Associates

Embedded Ethnographers

Harry Thomas

Senior Research Associate

Harry was part of the Ethnographic Team that studied the Creative Problem Solving Institute in 2004. This project, coupled with his prior ethnography experience with Betty Crocker and Bisquick, compelled him to join On-Site as a field researcher.

Harry has a passion for embedding himself in consumer culture and has ethnographic experience with projects that range from Radio Shack to the United States Post Office.

Harry is also head of Ethnovation for On-Site, our multimedia form of conducting innovation sessions.

In addition to his work with On-Site, Harry is the owner of MarketingHat, a company that is dedicated to helping corporate teams with marketing challenges.

Rebecca Roth

Director of Interactive Media

A recent graduate of Kansas State University with a B.A in Anthropology, Rebecca has joined the On-Site team for our cross country ethnographic Cyber Census project. In her studies, she has participated in joint research projects on the ethnography of YouTube, studying media ecology and the relationship between communities and technology. Her project on YouTube was featured in the Chronicle for Higher Education, local NBC and ABC news, and Der Spiegel, a leading European news magazine. Her solo work has also been featured on the AT&T Tech Channel’s Hugh Thompson Show. She will bring her insights about web authenticity and the impact of video on communication to our Cyber Census study. She will also bring her unique vlogging style to our coverage of the Cyber Census road trip.

www.youtube.com/thepoasm

Support Staff

Anne & Lou Smith

Field Management

Ethnographic studies are notoriously hard to conduct and coordinate, so On-Site has teamed with Field Management Specialists in Little Rock, Arkansas, to ensure field activities are performed with speed and accuracy.

Field Management Specialists was founded by Lou Smith, who has been working with On-Site for years. Her daughter-in-law, Anne, joined the firm in 2005 and has provided On-Site with one of the most talented field duos in the industry. These great women are two of On-Site’s greatest assets...besides being great people.

Steve Thomas

Project Manager

Steve brings his retail experience to On-Site’s mission to provide expert professional project management for each client.

Steve directs On-Site’s media bin process, overseeing our ‘binners’ to ensure study content posted, archived, and cross-referenced.

Jeffrey Stansmith

Roadtrip Manager

Jeff has been helping On-Site since 2004 to conduct our cross-country ethnographic roadtrips. He’s a man who knows how to get things done as well as being a professional driver. He also knows how to find a Starbucks in any location.